Sciences Po

Sciences Po

A modern identity for a prestigious institution

Introduction

Sciences Po Paris is one of Europe's leading economic and political higher education establishments. Its alumni includes 5 French Presidents, 12 Prime Ministers and dozens of high-ranking CEOs. This prestige has been achieved through rigorous research and unparalleled partnerships with the world's leading faculties. To continually lead the way, the school decided to renew its identity to continually attract top talent

Challenge

The previous identity was clearly aging and becoming confusing to navigate.  The main challenge was to address the school's many components (research vs teaching, off-site campuses, events...) and stakeholders (partners, faculty, research, large corporations..) 

The ambition was to create one master brand strong enough yet simple enough to be recognized around the world with a clear competitive edge in an increasingly challenging universe.

Solution

FutureBrand developed a new brand that echoed Sciences Po's values for the coming years. We started by simplifying the identity and most importantly created a monolithic brand architecture reinforcing the brands statutory approach while introducing a modern, open and prestigious identity.

Results

The new identity has been received as modern, young and elevated the school’s image. It was deployed on many medias, platforms and communication tools and was adapted to all the school's entities, campus, departments, research centers, library and in the press.

Capabilities involved