Bistrot

Bistrot

Introduction

Autogrill is the leading global operator in food & beverage services for travellers. Around 90% of its food & drink business is managed under concessions signed with landlords, bartenders or operators of airports, motorways and railway stations around the world. 

Challenge

The task assigned to FutureBrand regarded the launch of a new retail concept at Milan Central Station, a new city market developed around Autogrill’s food philosophy: Italian food heritage and respect for the environment.

Solution

FutureBrand has developed the Bistrot Centrale brand identity and the in-store communication system reinterpreting the Italian food tradition visual elements in a contemporary and more international way.

The retail concept skillfully puts together offers, where design and communication creates a unique experience. The preparation process of the food transforms it into an engaging experience for the travellers while informing them about the products selected; from the best Italian food artisans and the sustainability philosophy of the Bistrot Centrale.

Bistrot

Results

The concept offers a new food service in the travel channel through enhancement of local products and the rediscovery of the artisan’s  work methods.

Designed to be a modern city market, the Bistrot Centrale is built with materials and construction technologies that respect the environment.

In 2013, the concept was awarded for the Best Railway F&B Offer at the FAB awards