News/article
New leadership team for FutureBrand Dubai
FutureBrand has promoted Lana Bdeir to Managing Director and Johan Engelbrecht to Managing Creative Director of FutureBrand Dubai.
Bdeir and Engelbrecht will be jointly responsible for the overall running of the Dubai operation and will continue to grow the business and work in close partnership with clients in the region.
Since joining FutureBrand in October 2010 Bdeir has drastically diversified the portfolio of clients and penetrated new markets like Egypt, Lebanon and Africa. Before that she spent time at the Brand Union in Dubai working on clients in the financial services and real estate sectors and at Dragon in London working on their Middle East based clients. Lana holds a masters in design management from New York’s Pratt Institute. She says: “I am very excited about this opportunity. FutureBrand is a great company that strongly believes in its people and brings out the best in them. It is inspiring to see one of the fundamental traits of success; encouraging and nourishing a true spirit of entrepreneurship in its people. I am honored to be given this opportunity and hope to be able to take this region to new heights.”
Johan has been with the company for just over a year and in that time has built the creative team and put in place the overall creative vision for the region. In his 15 years in the industry he has worked on clients such as Castrol, Etihad and Standard Chartered and more recently at FutureBrand he is leading creative assignments for Government of Dubai, Majid al Futtaim and Hero Baby in Egypt. He says of his new role: “FutureBrand is an exciting company that has the ability to genuinely partner with clients. I am happy to be in the position where we can build our office and offer something truly unique.”
Patrick Smith, CEO FutureBrand Worldwide said “Both Lana and Johan have been integral to the positive turn-around of this office, and are the perfect choice to lead this very important region for us”
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Notes to Editors
FutureBrand is a leading brand consultancy that commands a global presence spanning 24 major cities around the world. The unique combination of business strategy, creative skills, innovation and future-biased thinking makes FutureBrand a valuable partner to help companies, products, services or organisations create and deploy solutions to growth and profitability challenges. Across multiple channels of communications and user touch-points in a brand’s experience FutureBrand helps to maximise Brand value and impact for competitive advantage. As a leading global brand consultancy, FutureBrand helps clients to ‘think ahead to stay ahead’ via the power of their brand(s) and their brand(s) potential. Clients include ArcelorMittal, P&G, London 2012, Intel, Barclays, Nokia, Nestle, MasterCard, UPS, and Unilever.
For press queries contact
Melanie Bigoni
+ 44 20 7067 0227
mbigoni@futurebrand.com
Lana Bdeir
+971 4 367 1625
lbdeir@futurebrand.com
