News/article
FutureBrand tightens Southeast Asian focus with new hires and multiple wins
Singapore, 7 January 2011
FutureBrand has refined its structure in the Asian region with new hires, personnel based in Vietnam and Indonesia and changes in the focus of the roles of senior leaders.
The changes, which take effect immediately, put Sarah Reiter into the role of CEO SE Asia, which includes taking on responsibility for the Singapore office as well as newly established operations in Hanoi and Jakarta. Reiter has held the role of Executive Director at FutureBrand since July 2010, having previously been head of planning at Ogilvy in Jakarta and with a background in consultancy, branding and communications.
Tim Riches, CEO Singapore and Chief Growth Officer Asia-Pacific, since August 2009 will refocus on his regional growth role, based in Singapore, which includes marketing, relationship and product development for the business across the region.
Riches said “2010 was an important year in the evolution of FutureBrand’s approach to the market in this region. Last year’s priorities of building a more robust base for the business, office relocation and getting the right core team of talent have been achieved, and we’re now looking at a very strong start to the new year and an evolved approach to the business of branding. This new structure is a better reflection of how our business operates in the region, and is more focused on delivery against the needs of clients.”
FutureBrand is riding a wave of recent pitch wins including major regional projects for TH Group in Vietnam, Onyx Hospitality in Bangkok, Teluk Datai Resorts in Malaysia – along with Singapore wins including JTC, Republic Polytechnic, International Sepak Takraw Federation, Asia Sports, Rotary Engineering and Markono. Offices in China and Australia also experienced rapid growth in 2010.
Sarah Reiter said “FutureBrand is moving into a very dynamic period with exciting new global tools, including offerings tailored specifically to the needs and opportunities of Asian clients and markets, and a renewed team. We’re seeing clients based in the region becoming ever more ambitious for their brands, and MNCs becoming increasingly refined in their engagement of the diverse opportunities of SE Asia.”
As well as Reiter, recent hires include Benjamin Ong in the position of Design Director, Rose Tan, Client Business Manager, Glenda Quek, Client Business Manager, Tursiana Setyohapsari, Client Business Director (Jakarta) and Minh An Nguyen, Client Business Manager (Hanoi).
