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FutureBrand releases 2007 study on Gulf real estate sector
FutureBrand, a leading global brand consultancy with offices in 20 cities around the world and regional real estate experts, is launching its third annual Gulf Real Estate Study (GRES).
FutureBrand has created its most comprehensive Study to date. This year’s GRES contains proprietary qualitative and quantitative research to reveal the preferences of homebuyers and development professionals. From “mystery shopper” research findings to development rankings and industry news and trends, GRES provides a unique point of view and insights on Gulf real estate development.
Along with deconstructing the consumer experience, GRES looks at industry concerns from the perspective of the developers and governments, including a number of topics have made recent headlines:
- Rising inflation and costs of living- Increased attention to the environment and sustainability- The proliferation of luxury- Government vision plans for economic development
“In 2007, real estate development in the Gulf continues to be booming and growing category, with brand playing a more significant role. Towers, villa communities, marinas and mixed-use developments of city proportions are becoming all-encompassing destination brands and social hubs,” notes Rina Plapler, Executive Director at FutureBrand.
Istithmar World Real Estate (IWRE), a member of Dubai World and leading in premier real estate has sponsored the Study this year. David Spencer, IWRE Chief Executive Officer, notes, “As a developer of pioneering leisure projects, we are partnering with FutureBrand and GRES to better understand where the category is headed in terms of best practices, as well as to reveal consumer expectations at each brand touchpoint.”
FutureBrand is also partnering with AME Info, who will be featuring the Study on their site and Cityscape Marketing Intelligence. Gulf Real Estate Study 2007 can be downloaded at: http://www.futurebrand.com/gres.
