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FutureBrand creates the Visual Brand Universe for Martini Gold by Dolce & Gabbana
Martini Gold by DOLCE & GABBANA is the new Martini brand expression with precious and sensual aromas, in the spirit of DOLCE & GABBANA.
The agency brings to life the collaboration of the two big names in Italian culture to create a design to reveal the glamorous nature of Martini Gold.
“Contrasts give joy, joy brings desire” DOLCE & GABBANA.
Bringing to life the radiance of Martini and the glamour of night life using black and gold, colours of charm favoured by the two fashion icons.
FutureBrand have employed the product’s luxury strategy and identity in off-trade display and on-trade (glorifier, back bar and stirrer) and the creation of the window display for the launch at Lavinia. This exclusive launch took place in June and the bottles will be available through selective distribution and department stores from September.
