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FutureBrand appoints worldwide Chief Digital Officer
FutureBrand the global brand and innovation consultancy has appointed Tom Adams to the role of Chief Digital Officer. The newly created role has global responsibility and reflects FutureBrand’s ongoing commitment to cutting edge digital thinking across its practice. Adams, who was a co-founder of pioneering digital agency Mook and most recently European Head of Strategy at SapientNitro, is based on London and reports directly to global CEO Patrick Smith and Chairman Christopher Nurko. His initial priority will be to evolve the consultancy’s intellectual property, consulting tools and processes with a focus on social technologies.
Patrick Smith, global CEO of FutureBrand, commented: “We are delighted to have Tom on the global team leading this important evolution in our business. FutureBrand is here to create the future for our clients and Tom’s combination of digital expertise, brand understanding and global experience is exactly what we need to accelerate client growth for the coming decade.”
As Chief Digital Officer, Tom will help to shift the role for digital thinking away from design communications towards a more consultative practice – considering the application of crowd intelligence, open innovation and co-creation in brand and business strategy.
Adams added: “Brand consulting offers a unique combination of business strategy and creative thinking to determine the long term vision of a brand. There has never been a more important time to do this for companies in every sector, and FutureBrand is uniquely placed to define what this vision should be in a digital world. I’m looking forward to setting a new agenda for our business and clients in the coming months.”
For press queries contact
Melanie Bigoni
+ 44 20 7067 0227
mbigoni@futurebrand.com
