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FutureBrand announces major European expansion
FutureBrand (www.futurebrand.com) today announced the opening of its new German office on 15 March 2008 in Hamburg. An exciting joint venture with McCann WorldGroup Germany, FutureBrand Germany will be run by one of the country’s most highly regarded advertising creatives, Guenter Sendlmeier.
FutureBrand already has successful offices in London, Milan, Madrid and Paris, and last year embarked on its first joint venture with McCann in Moscow. The benefits of a close working partnership between advertising agency and creative brand consultancy have been phenomenal with the Russian office generating.
Eager to repeat their success, the opportunity to open an office in Germany became an exciting reality when Guenter Sendlmeier agreed to head up FutureBrand in Hamburg, moving from his role as CCO at McCann Germany.
Patrick Smith, CEO of FutureBrand Europe is clear about the advantages the German joint venture brings: “We are delighted to be back in the German market and even more delighted to have attracted Guenter as CEO to lead our new FutureBrand office. His leadership and creative vision will ensure our place in the German media landscape.”
Helmut Sendlmeier, Chairman & CEO McCann Worldgroup Germany, says: “Guenter has discussed with me for more than a year his ambition to build and lead a company along the lines of FutureBrand. Because of this, it was easy to accommodate the wooing of Patrick Smith and to wholeheartedly support this new challenge.”
The new CEO of FutureBrand Hamburg is excited about the opportunities: “FutureBrand offers clients in Germany a level of insight and innovation they will not have encountered before. Our work will not only be creatively superior, our focus is to drive a clients business forward to be best prepared for the future.”
