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A new leader for FutureBrand London
FutureBrand strengthens its UK team with the appointment of Nick Sykes to lead its London office. Nick moves from McCann Worldgroup where he was a Managing Partner responsible for clients such as Barclays, Nestlé, The Co-operative and Bacardi. Most recently he has been the client lead for McCann Worldgroup in its role as Official Marketing Services provider to the London 2012 Olympic and Paralympic Games, a role that he will continue to hold in addition to his new role of Managing Director, FutureBrand London.
Nick takes up the role with immediate effect and will report directly to Patrick Smith, global CEO. His focus is to further develop and expand FutureBrand’s already impressive portfolio of clients.
Patrick Smith, FutureBrand Worldwide, stated, “Nick brings with him a rich combination of experience in leading complex assignments in both the corporate and consumer sectors. He has a strong background in design, brand strategy and advertising and a proven track record with clients at a most senior level which is why I believe Nick will be a tremendous addition to FutureBrand’s leadership team.”
Sykes said, “I am thrilled to have the opportuntiy to be part of such an amazing organisation. FutureBrand has a wonderfully robust global network and fantastic local history as well as an enviable client list. I look forward to working with the incredibly talented strategic and creative teams. ”
