FutureBrand press releases
See official press releases created by FutureBrand about new brands, studies, hires and all key FutureBrand announcements.
FutureBrand designs the ‘2012 Legacy Corner’ of British Pavillion at Shanghai…
17 February 2010
FutureBrand has designed and created the 2012 Legacy Corner of Thomas Heatherwick’s infamous British Pavillion at this years Shanghai Expo. Each corner of the Pavillion tells a different story and FutureBrand has created the narrative for the 4th corner. Concentrating on the positive impact of… Read More +
FutureBrand's Annual Gulf Real Estate Study
2 February 2010
FutureBrand launches the annual Gulf Real Estate Study Crisis year in review: high and lows, what’s next and which brands have faired best? The fifth annual edition of the Gulf Real Estate Study (GRES), launches today. The detailed report offers an incisive brand analysis of the Gulf… Read More +
FutureBrand rebrands Elwan, a global infrastructure and development firm
19 January 2010
The rebrand of Infrastructure Capital Group (ICG), created by FutureBrand was unveiled on 12 January 2010. The international development and infrastructure firm, now known as Elwan, a return to the name of the company Ibrahim Mohamed Elwan founded in Cairo in 1922, Elwan & Partners.… Read More +
FutureBrand looks to the future with new senior team
12 January 2010
After a year of operationally running FutureBrand as Chief Operating Officer, Patrick Smith takes the role of Chief Executive Officer Worldwide. This move follows the announcement at the end of 2009 that Chris Nurko will return to the FutureBrand fold as Chairman Worldwide. The move… Read More +
FutureBrand rebrands Batelco
10 December 2009
FutureBrand, a leading global brand consultancy with offices in 25 cities around the world, has rebranded Batelco Bahrain, the nation's leading telecommunications company and part of Batelco Group, which operates throughout Bahrain, Egypt, India, Jordan, Kuwait, Saudi Arabia and Yemen. In an orchestrated effort to enhance… Read More +
FutureBrand Defines the New Face of Global Golf
25 November 2009
When Lee Westwood sank his putt to complete his victory at the inaugural Dubai World Championship, he also became the first winner of the newly branded Race to Dubai and capped a year in which FutureBrand helped to transform the new global face of golf. FutureBrand… Read More +
United States Claims #1 Spot For First Time as World's Top…
6 November 2009
- Canada Holds on to Second Spot and Australia Slips to Number Three - Global Study Expanded to Cover Regional Rankings Including Asia Pacific, Sub-Sahara Africa and the Americas LONDON – Nov. 6, 2009 -- The United States earned the coveted spot as the world's top country… Read More +
FutureBrand creates branding for new climate change initiative
2 October 2009
Carbon Trust partners with TEAMORIGIN for America's Cup bid Futurebrand, the leading design agency, has created the brand identity and marketing collateral for Race for Change -- a new initiative that uses the UK's bid for America's Cup glory to inspire action on climate change. … Read More +
Rebranding a legend
14 July 2009
Located along the coast of Ayrshire, Scotland, Turnberry has a long and distinguished history as a golf icon and is set to host the 138th Open Championship this month for the third time in the tournament’s history. Under stewardship of its new owner, Leisurecorp, Turnberry… Read More +
Qatar launches 2022 FIFA World Cup bid
21 May 2009
FutureBrand worked closely with both the QFA and the Qatar Bid Committee in order to develop a compelling brand strategy, identity and messaging, and to coordinate the launch event that captured the essence of Qatar’s credentials, uniqueness and strengths as a country. If successful in its… Read More +
Australia named world's top country brand third year running
10 November 2008
Australia earns the coveted spot as the world’s top country brand for the third consecutive year, according to the 2008 Country Brand Index (CBI) which will be officially released Tuesday, Nov. 11, 2008 at London’s World Travel Market, the premier annual exhibition of the global… Read More +
FutureBrand launches fourth annual Gulf Real Estate Study
7 October 2008
FutureBrand, a premier global brand consultancy firm with offices in 20 cities around the world, has announced that it will release its fourth annual Gulf Real Estate Study (GRES) during Cityscape Dubai 2008, which will be held at the Dubai International Exhibition Centre from October… Read More +
Where is Brand America?
25 September 2008
Incredible India, Visit Britain, Uniquely Singapore - these are just some of country brand campaigns that nations, like large corporations, have created to establish ownable images and compete for lucrative tourism dollars in an ever-shrinking world. But try to find a United States ad… Read More +
Students save Australia's endangered brands
4 June 2008
In an effort to save iconic Australian brands from possible extinction, FutureBrand has asked young Australians to vote for Aussie brands they don't connect with. In an age where "Gen Y" seemingly has the balance of power when it comes to the lifecycle of brands,… Read More +
FutureBrand announces major European expansion
18 April 2008
FutureBrand (www.futurebrand.com) today announced the opening of its new German office on 15 March 2008 in Hamburg. An exciting joint venture with McCann WorldGroup Germany, FutureBrand Germany will be run by one of the country’s most highly regarded advertising creatives, Guenter Sendlmeier. FutureBrand already has successful… Read More +
New Chief Creative Director For FutureBrand Milan
8 April 2008
Gianni Tozzi, born in Siena and a graduate from the Royal College of Art, has been a Creative Director at the Brand Union in London for seven years, working on branding projects for leading international companies such as Vodafone, Motorola, MTV, Fujitsu, Orange and Peroni. With… Read More +
FutureBrand opens new office in Abu Dhabi
16 November 2007
Global consultancy FutureBrand, pioneers in the region and part of the Interpublic Group of Companies (NYSE: IPG), recently opened a new office in Abu Dhabi. The office is currently working with major government based clients and will be aggressively growing by helping support the considerable… Read More +
Global study ranks Australia #1 country brand for second straight year
12 November 2007
With the kick-off of London’s World Travel Market this week—the premier global travel and tourism convention—the big questions on the minds of tourism and hospitality professionals are: "What countries have the best reputations and which ones rank in the top 10 list of desired country… Read More +
FutureBrand releases 2007 study on Gulf real estate sector
18 October 2007
FutureBrand, a leading global brand consultancy with offices in 20 cities around the world and regional real estate experts, is launching its third annual Gulf Real Estate Study (GRES). FutureBrand has created its most comprehensive Study to date. This year’s GRES contains proprietary qualitative and quantitative… Read More +
Bridging the brand generation gap
3 October 2007
Following on from the success of the inaugural Future Talent Awards (FTA) in 2007, FutureBrand Australia will again be conducting the FTA competition to raise both the awareness of branding and to bridge the gap between universities and the branding industry. The topic "Brand Generation Gap"… Read More +
Bernard Stringer appointed Consulting Director of FutureBrand Singapore
8 September 2007
Bernard Stringer has joined FutureBrand, a leading brand strategy firm, to head the consulting practice in Southeast Asia. Bernard reports to Gavin Coombes, CEO of Asia Pacific, and operates out of the Singapore office. Coombes said, "Bernard has extensive experience in working across Asia, the Middle… Read More +
Designing Rana's Da Giovanni, a new restaurant concept
25 June 2007
FutureBrand Milan, together with the Costa Group, recently completed work on Pastificio Rana’s brand new restaurant, Da Giovanni. The first store opened in Lonato, Italy (approximately 128 km east of Milan) and the retail design will soon be reproduced in other Da Giovanni restaurants in… Read More +
FutureBrand forges global steel giant logo
13 June 2007
Global steel giant Arcelor Mittal has unveiled its long-awaited identity, created by FutureBrand. The marque, based on the idea of a signature, was decided on just two months ago, after a number of initial design routes were rejected because of concerns about their application. "Being a steel… Read More +
Creating brand appeal for C&A in China
24 April 2007
With the launch of the first of four eagerly awaited C&A stores in China, the local retail market now has a true champion of international high street fashion retail. FutureBrand provided a full assessment, strategic direction and brand expression system for the C&A masterbrand and lifestyle… Read More +
FutureBrand hires new Strategy Director for Australia
29 March 2007
Leading global brand consultancy FutureBrand has recently appointed Erminio Putignano as Strategy Director for Australia. Erminio joins FutureBrand from McCann Erickson, where he was Strategic Planning Director in Hong Kong and, previously, Melbourne. The new Strategy Director’s experience spans Australia, China and Europe. He has worked in advertising… Read More +
FutureBrand create name and identity for British America's Cup team
10 January 2007
Leading London 2012 official Sir Keith Mills announced plans to create a new British America's Cup team at the London Boat Show on Friday 5 January 2007. The America’s Cup is a head-to-head match-racing event featuring a challenger series to determine the team that will… Read More +