FutureBrand

Press Releases

• New leadership team for FutureBrand Dubai

  

  FutureBrand has promoted Lana Bdeir to Managing Director and Johan Engelbrecht to Managing Creative Director of FutureBrand Dubai. Bdeir and Engelbrecht will be jointly responsible for the overall running of the Dubai operation and will continue to grow the business and work in close partnership with… Read More +

  Wednesday 15th June 2011 | 0:00

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• ICC Cricket World Cup 2015: World's toughest players, world's toughest backyard

  

  As the ICC Cricket World Cup (CWC) 2011 came to a close in Mumbai last week, the brandmark of the next world cup was revealed to millions of cricket fans around the world. The brandmark was developed by FutureBrand and is the first glimpse of the… Read More +

  Thursday 07th April 2011 | 0:00

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• NY Urban League Honors Interpublic Group

  

  First Time Ad Industry Receives Prestigious Honor New York, NY – Interpublic Group (NYSE: IPG) received a Champions of Diversity Award from The New York Urban League, the first time an advertising holding company has received the coveted honor. Companies from a variety of industries… Read More +

  Wednesday 09th February 2011 | 0:00

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• FutureBrand tightens Southeast Asian focus with new hires and multiple wins

  

  Singapore, 7 January 2011 FutureBrand has refined its structure in the Asian region with new hires, personnel based in Vietnam and Indonesia and changes in the focus of the roles of senior leaders. The changes, which take effect immediately, put Sarah Reiter into the role of CEO… Read More +

  Tuesday 11th January 2011 | 0:00

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• Launch: Country Brand Index 2010

  

  At the World Travel Market in London FutureBrand announced that Canada takes the No.1 spot in the FutureBrand 2010 Country Brand Index (CBI), presented in partnership with BBC World News. The sixth and most comprehensive study of country brands to date, which assesses 110… Read More +

  Friday 12th November 2010 | 0:00

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• A new leader for FutureBrand London

  

  FutureBrand strengthens its UK team with the appointment of Nick Sykes to lead its London office. Nick moves from McCann Worldgroup where he was a Managing Partner responsible for clients such as Barclays, Nestlé, The Co-operative and Bacardi. Most recently he has been the client… Read More +

  Wednesday 29th September 2010 | 0:00

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• FutureBrand appoints worldwide Chief Digital Officer

  

  FutureBrand the global brand and innovation consultancy has appointed Tom Adams to the role of Chief Digital Officer. The newly created role has global responsibility and reflects FutureBrand’s ongoing commitment to cutting edge digital thinking across its practice. Adams, who was a co-founder of pioneering… Read More +

  Wednesday 29th September 2010 | 0:00

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• FutureBrand creates the Visual Brand Universe for Martini Gold by Dolce…

  

  Martini Gold by DOLCE & GABBANA is the new Martini brand expression with precious and sensual aromas, in the spirit of DOLCE & GABBANA. The agency brings to life the collaboration of the two big names in Italian culture to create a design to reveal the… Read More +

  Tuesday 21st September 2010 | 0:00

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• FutureBrand creates the retail store design concept for London 2012 Olympic…

  

  FutureBrand, part of McCann Worldgroup, the official Marketing Services Provider of London 2012 Olympic and Paralympic Games, has designed and created London 2012 retail concepts for both pre and during Games time. Following the successful sign off by the IOC and IPC of the FutureBrand-designed… Read More +

  Wednesday 11th August 2010 | 0:00

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• FutureBrand bolsters its North American team with three substantial new hires

  

  FutureBrand, one of the leading global brand consultancies, strengthens its team with the appointment of three senior hires to lead its North American business. Jim Lowell, Daniel Rosentreter and Sven Seger take the roles of Chief Growth Officer, Chief Strategy Officer and Chief Creative Officer… Read More +

  Thursday 22nd April 2010 | 0:00

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• FutureBrand designs the ‘2012 Legacy Corner’ of British Pavillion at Shanghai…

  

  FutureBrand has designed and created the 2012 Legacy Corner of Thomas Heatherwick’s infamous British Pavillion at this years Shanghai Expo. Each corner of the Pavillion tells a different story and FutureBrand has created the narrative for the 4th corner. Concentrating on the positive impact of… Read More +

  Wednesday 17th February 2010 | 0:00

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• FutureBrand's Annual Gulf Real Estate Study

  

  FutureBrand launches the annual Gulf Real Estate Study Crisis year in review: high and lows, what’s next and which brands have faired best? The fifth annual edition of the Gulf Real Estate Study (GRES), launches today. The detailed report offers an incisive brand analysis of the Gulf… Read More +

  Tuesday 02nd February 2010 | 0:00

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• FutureBrand rebrands Elwan, a global infrastructure and development firm

  

  The rebrand of Infrastructure Capital Group (ICG), created by FutureBrand was unveiled on 12 January 2010. The international development and infrastructure firm, now known as Elwan, a return to the name of the company Ibrahim Mohamed Elwan founded in Cairo in 1922, Elwan & Partners.… Read More +

  Tuesday 19th January 2010 | 0:00

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• FutureBrand looks to the future with new senior team

  

  After a year of operationally running FutureBrand as Chief Operating Officer, Patrick Smith takes the role of Chief Executive Officer Worldwide. This move follows the announcement at the end of 2009 that Chris Nurko will return to the FutureBrand fold as Chairman Worldwide. The move… Read More +

  Tuesday 12th January 2010 | 0:00

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• FutureBrand rebrands Batelco

  

  FutureBrand, a leading global brand consultancy with offices in 25 cities around the world, has rebranded Batelco Bahrain, the nation's leading telecommunications company and part of Batelco Group, which operates throughout Bahrain, Egypt, India, Jordan, Kuwait, Saudi Arabia and Yemen. In an orchestrated effort to enhance… Read More +

  Thursday 10th December 2009 | 0:00

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• FutureBrand Defines the New Face of Global Golf

  

  When Lee Westwood sank his putt to complete his victory at the inaugural Dubai World Championship, he also became the first winner of the newly branded Race to Dubai and capped a year in which FutureBrand helped to transform the new global face of golf. FutureBrand… Read More +

  Wednesday 25th November 2009 | 0:00

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• United States Claims #1 Spot For First Time as World's Top…

  

  - Canada Holds on to Second Spot and Australia Slips to Number Three - Global Study Expanded to Cover Regional Rankings Including Asia Pacific, Sub-Sahara Africa and the Americas LONDON – Nov. 6, 2009 -- The United States earned the coveted spot as the world's top country… Read More +

  Friday 06th November 2009 | 0:00

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• FutureBrand creates branding for new climate change initiative

  

  Carbon Trust partners with TEAMORIGIN for America's Cup bid Futurebrand, the leading design agency, has created the brand identity and marketing collateral for Race for Change -- a new initiative that uses the UK's bid for America's Cup glory to inspire action on climate change. … Read More +

  Friday 02nd October 2009 | 0:00

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• Rebranding a legend

  

  Located along the coast of Ayrshire, Scotland, Turnberry has a long and distinguished history as a golf icon and is set to host the 138th Open Championship this month for the third time in the tournament’s history. Under stewardship of its new owner, Leisurecorp, Turnberry… Read More +

  Tuesday 14th July 2009 | 0:00

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• Qatar launches 2022 FIFA World Cup bid

  

  FutureBrand worked closely with both the QFA and the Qatar Bid Committee in order to develop a compelling brand strategy, identity and messaging, and to coordinate the launch event that captured the essence of Qatar’s credentials, uniqueness and strengths as a country. If successful in its… Read More +

  Thursday 21st May 2009 | 0:00

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• Australia named world's top country brand third year running

  

  Australia earns the coveted spot as the world’s top country brand for the third consecutive year, according to the 2008 Country Brand Index (CBI) which will be officially released Tuesday, Nov. 11, 2008 at London’s World Travel Market, the premier annual exhibition of the global… Read More +

  Monday 10th November 2008 | 0:00

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• FutureBrand launches fourth annual Gulf Real Estate Study

  

  FutureBrand, a premier global brand consultancy firm with offices in 20 cities around the world, has announced that it will release its fourth annual Gulf Real Estate Study (GRES) during Cityscape Dubai 2008, which will be held at the Dubai International Exhibition Centre from October… Read More +

  Tuesday 07th October 2008 | 0:00

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• Where is Brand America?

  

  Incredible India, Visit Britain, Uniquely Singapore - these are just some of country brand campaigns that nations, like large corporations, have created to establish ownable images and compete for lucrative tourism dollars in an ever-shrinking world. But try to find a United States ad… Read More +

  Thursday 25th September 2008 | 0:00

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• Students save Australia's endangered brands

  

  In an effort to save iconic Australian brands from possible extinction, FutureBrand has asked young Australians to vote for Aussie brands they don't connect with. In an age where "Gen Y" seemingly has the balance of power when it comes to the lifecycle of brands,… Read More +

  Wednesday 04th June 2008 | 0:00

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• FutureBrand announces major European expansion

  

  FutureBrand (www.futurebrand.com) today announced the opening of its new German office on 15 March 2008 in Hamburg. An exciting joint venture with McCann WorldGroup Germany, FutureBrand Germany will be run by one of the country’s most highly regarded advertising creatives, Guenter Sendlmeier. FutureBrand already has successful… Read More +

  Friday 18th April 2008 | 0:00

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• New Chief Creative Director For FutureBrand Milan

  

  Gianni Tozzi, born in Siena and a graduate from the Royal College of Art, has been a Creative Director at the Brand Union in London for seven years, working on branding projects for leading international companies such as Vodafone, Motorola, MTV, Fujitsu, Orange and Peroni. With… Read More +

  Tuesday 08th April 2008 | 0:00

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• FutureBrand opens new office in Abu Dhabi

  

  Global consultancy FutureBrand, pioneers in the region and part of the Interpublic Group of Companies (NYSE: IPG), recently opened a new office in Abu Dhabi. The office is currently working with major government based clients and will be aggressively growing by helping support the considerable… Read More +

  Friday 16th November 2007 | 0:00

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• Global study ranks Australia #1 country brand for second straight year

  

  With the kick-off of London’s World Travel Market this week—the premier global travel and tourism convention—the big questions on the minds of tourism and hospitality professionals are: "What countries have the best reputations and which ones rank in the top 10 list of desired country… Read More +

  Monday 12th November 2007 | 0:00

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• FutureBrand releases 2007 study on Gulf real estate sector

  

  FutureBrand, a leading global brand consultancy with offices in 20 cities around the world and regional real estate experts, is launching its third annual Gulf Real Estate Study (GRES). FutureBrand has created its most comprehensive Study to date. This year’s GRES contains proprietary qualitative and quantitative… Read More +

  Thursday 18th October 2007 | 0:00

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• Bridging the brand generation gap

  

  Following on from the success of the inaugural Future Talent Awards (FTA) in 2007, FutureBrand Australia will again be conducting the FTA competition to raise both the awareness of branding and to bridge the gap between universities and the branding industry. The topic "Brand Generation Gap"… Read More +

  Wednesday 03rd October 2007 | 0:00

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• Bernard Stringer appointed Consulting Director of FutureBrand Singapore

  

  Bernard Stringer has joined FutureBrand, a leading brand strategy firm, to head the consulting practice in Southeast Asia. Bernard reports to Gavin Coombes, CEO of Asia Pacific, and operates out of the Singapore office. Coombes said, "Bernard has extensive experience in working across Asia, the Middle… Read More +

  Saturday 08th September 2007 | 0:00

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• Designing Rana's Da Giovanni, a new restaurant concept

  

  FutureBrand Milan, together with the Costa Group, recently completed work on Pastificio Rana’s brand new restaurant, Da Giovanni. The first store opened in Lonato, Italy (approximately 128 km east of Milan) and the retail design will soon be reproduced in other Da Giovanni restaurants in… Read More +

  Monday 25th June 2007 | 0:00

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• FutureBrand forges global steel giant logo

  

  Global steel giant Arcelor Mittal has unveiled its long-awaited identity, created by FutureBrand. The marque, based on the idea of a signature, was decided on just two months ago, after a number of initial design routes were rejected because of concerns about their application. "Being a steel… Read More +

  Wednesday 13th June 2007 | 0:00

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• Creating brand appeal for C&A in China

  

  With the launch of the first of four eagerly awaited C&A stores in China, the local retail market now has a true champion of international high street fashion retail. FutureBrand provided a full assessment, strategic direction and brand expression system for the C&A masterbrand and lifestyle… Read More +

  Tuesday 24th April 2007 | 0:00

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• FutureBrand hires new Strategy Director for Australia

  

  Leading global brand consultancy FutureBrand has recently appointed Erminio Putignano as Strategy Director for Australia. Erminio joins FutureBrand from McCann Erickson, where he was Strategic Planning Director in Hong Kong and, previously, Melbourne. The new Strategy Director’s experience spans Australia, China and Europe. He has worked in advertising… Read More +

  Thursday 29th March 2007 | 0:00

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• FutureBrand create name and identity for British America's Cup team

  

  Leading London 2012 official Sir Keith Mills announced plans to create a new British America's Cup team at the London Boat Show on Friday 5 January 2007. The America’s Cup is a head-to-head match-racing event featuring a challenger series to determine the team that will… Read More +

  Wednesday 10th January 2007 | 0:00

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