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Chile makes top ten list of most beautiful countries

Chile has been catalogued by the Country Brand Index study as one of the 10 countries with most beautiful and attractive natural environment.

The Country Brand index is an annual study about Country’s Brands performed by FutureBrand. This ranking shows how often a country is named according to different variables. The expert’s opinion from more than 30 countries gathered with the inputs of 2700 travelers polled, establish, for the third year in the row, that Australia’s country brand is the most powerful one. Chile achieved, for the first time, the number ten position in the “Natural beauty” category.

Our country has not only intensified the promotion of its most representatives natural beauties like the Island of Pascua, San Pedro of Atacama and the Patagonia (Torres of Paine), it also has diversified its offer by including landscapes such as Valparaiso, Chiloe, the wine roads, among others.

According to this study, the ten nations that actually include the Brand Country’s concept are: Australia, Canada, Italy, Switzerland, France, New Zeeland, England, Japan and Sweden.

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FutureBrand is part of McCann Worldgroup, the official marketing services provider for the London 2012 Olympic and Paralympic Games.