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Opinion: Gabriel Badagnani talks technology
October 2008 (opinion column by Garbriel Badagnani, director of FutureBrand Santiago de Chile). A couple of months ago the Experience Center of Movistar opened their doors. In the second floor of the center the “Dj table” called my attention: it was a wide screen where you can choose a ring tone among a great variety of CD covers. By moving my finger through the screen, I was able to select cds and songs.
On a side, I could do the same thing with the “carrousel” that shows cellular phones and then there was another interactive table (surface) that allowed me to compare different types of cell phones. We are definitely getting into the “touch” culture. A sort of “iphonesation” of the society, where touch screens are generating a new kind of culture.
It is true that the “touching” world is already offer by different brands, but none of them generate this amount of expectation like the IPhone 3g.
The new product got into the international market last July, and on its first week sold more than a million units. In Russia you can get them in the black market.
The time has proved that it is more than just a temporary fashion, it is actually the entrance to a genuine revolution and a business itself.
The percentage of “early adaptapters” – people who are always looking for the next new things and like to get them first – who get their IPhones is a lot bigger than with other type of products.
Why should we get one now? For all kind of reasons. This product is a sign of status and modernity. It is also a way to connect ourselves to vanguard, technology and innovation, but at the same time, it’s a chance to get a product with a very cool design.
Thinking that this is just a cell phone is not getting what third generation of technology actually means. An IPhone is far more than just a phone, it is a multifunctional terminal, a symbol of the convergence of the media. Even more, probably the phone function is the one people less care about when they get an Iphone. It is more about connecting to your friends with Facebook, download pictures and videos from youtube, etc.
It’s about a new way of life. It’s a “people friendly” kind of product and also a great tool for business and work.
Everything seems to show that Apple is the total winner within this category; and the competition should adapt themselves due to the fact that IPhone´s operating system should quickly get to be standard.
We seem to be so far away from those days when we used to carry our cell phones and palm in our pockets
