News/article
FutureBrand prominently mentioned in Travel and Leisure feature on Saint Lucia
In an extensive article in the December 2009 Travel and Leisure magazine on Saint Lucia, FutureBrand is positively mentioned in the context of its recent work rebranding Saint Lucia The feature discusses the recommended FutureBrand brand strategy, approach to country branding and how and why it resonated with Tourism and Aviation Minister, Allen Chastanet. The article further details St. Lucia’s long-term plans for tourism and its vision for the nation.
Click here to view the article on www.travelandleisure.com
Click here to link to and download the St. Lucia case study
