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FutureBrand intern sees his design take Olympic gold
A teenage graphic designer is going for gold after winning a competition to create an Olympics education logo.
Reiss Evans, 18, a student at Canterbury College, beat more than 150 entrants in the national competition and will see his design used by schools and colleges across the country as part of a programme to inspire children about the Games.
His pencil design was developed after a two-month internship at FutureBrand, where he also helped design plaques and certificates for schools who join the Get Set programme.
He said: “The pencils are symbolic of the creativity in the UK’s schools and the range of colours used represents the global nature of the 2012 Games.
“The colours ensure the logo is eye-catching and they tie in with those used in London 2012’s own brand work.”
Four of the six finalists in the competition were students at Canterbury College; the others were Luke Groves, 18, Adam Reeves, 17, and Zoe Washer, 17, who, like Reiss, are all studying for a BTEC National Diploma in graphic design.
Each had to pitch their ideas at the Olympic Park to a panel of judges that included Shanaze Reade, Olympian and BMX World Champion.
College principal Alison Clarke said: “This is a fantastic achievement by Reiss against gold standard competition from some of the best graphic design students in the country. The college is very proud of Reiss and all our students who took part. The fact that four of the six finalists were our students is a credit to them and the graphic design department.”
Reiss, from Dover, was announced as the winner by Olympics Minister Tessa Jowell.
She said: “Reiss’s clever design will be instantly recognisable in schools and colleges across the UK where the Olympic and Paralympic spirit and values are being brought to life through the Get Set programme.”
