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FBlog Launches – a new global platform for insights and ideas
We are delighted to announce the launch of FBlog (http://fblog.futurebrand.com/). We have created this space to explore ideas, to provoke new thinking and to spark lively discussion. Our context is the world of branding and marketing. Our focus is on that which piques our curiosity, expands our perspectives or sparks our passions.
FutureBrand employees, who are based in 25 cities around the globe, spanning all ranks and all disciplines, are the authors of this blog. Their diverse backgrounds and interests will offer a genuine snapshot of the lively exchange of ideas that informs the work of all FutureBrand offices.
In order to continue broadening our horizons we welcome comments from our peers and the public. We want to hear your views, insights and opinions to keep the dialog alive and relevant in every continent. We hope you’ll join the debate and make this blog a frequent destination.
FutureBrand (www.futurebrand.com ), part of the Interpublic Group of Companies, Inc. (NYSE: IPG – News), is a leading brand consultancy within IPG that commands a global presence spanning 25 major cities around the world. Partnering with the world’s leading companies, FutureBrand helps its clients to develop profitable brands both today and into the future. Offering a full range of services from consumer branding and corporate identity, to brand identity, brand management and beyond, FutureBrand works with clients to measure and increase brand value, define breakthrough brand strategies and create powerful brand experiences. Clients include ArcelorMittal, P&G, Microsoft, Intel, Barclays Premier, Nokia, Nestle, MasterCard, UPS, and Unilever.
