News/article
Chris Nurko rejoins FutureBrand Worldwide
Chris Nurko will rejoin brand strategy and design consultancy FutureBrand Worldwide as Global Chairman. Nurko, who left FutureBrand in 2006, had been the UK Managing Director and Global Head of Innovation.
In his new job, Nurko will be based in London and will report to Patrick Smith, President and Chief Operating Officer of FutureBrand Worldwide. Chris’ new role will involve him in all aspects of FutureBrand, including the shape and articulation of the company’s offer, product innovation as well as the development and growth of key client relationships.
He moves from SapientNitro, a global advertising, digital and brand specialist firm, where he served as Deputy CEO. At Nitro, Nurko helped build the business globally, culminating in its recent sale for US $65M to global digital consultancy Sapient in June 2009.
In previous roles Chris was responsible for creating, directing and launching over 50 new-to-market brands, products, services and companies, including such famous brands as Kraft Foods, Bacardi, British Airways, GlaxoSmithKline, Hilton, Unilever, General Mills, Sainsburys, Marks&Spencer, Nokia and Wizz Air.
Smith said of Nurko’s appointment: “Chris is passionate about innovation and the commercial success of ideas. A consummate brand strategy expert, he will fit perfectly back into the FutureBrand fold.”
