FutureBrand

In the News

• Malaysia Airlines shortlists agencies for corporate identity and master creative accounts

  

  By Adoi on Aug 1, 2011 KUALA LUMPUR – Malaysia Airlines has shortlisted agencies for its corporate identity and master creative pitches. DraftFCB, in partnership with FutureBrand, is one of the two agencies shortlisted for the pitch of corporate identity business. The second agency is Johan Design… Read More +

  Monday 01st August 2011 | 0:00

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• MWG Philippines, FutureBrand tie-up on new brand consultancy offering

  

  By Rhandell Rubio Campaign Singapore THE PHILIPPINES - McCann Worldgroup Philippines and brand identity and consultancy firm FutureBrand have combined… Read More +

  Tuesday 12th July 2011 | 0:00

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• FutureBrand promotes Sarah Reiter to Southeast Asia CEO

  

  ASIA-PACIFIC - SINGAPORE, MAY 2011 www.adobomagazine.com Sarah Reiter has been appointed as FutureBrand CEO for Southeast Asia, assuming responsibility for the Singapore office as well as newly established operations in Vietnam and Indonesia, and the broader Southeast Asia corridor including also Malaysia, Philippines and Thailand. FutureBrand, Global CEO,… Read More +

  Tuesday 17th May 2011 | 0:00

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• British brands receive a shot in the arm from royal wedding

  

  By Laurence Green, 8 May 2011 www.telegraph.co.uk The combination of this year's royal wedding and next year's Olympics seem likely to catalyse 'Brand Britain' in the eyes of the world. To that roll-call of unintended consequences we can safely add another. With a global audience of… Read More +

  Tuesday 17th May 2011 | 0:00

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• Peru launches new country brand

  

  Today Peru officially launched a new country brand. “We’re ready to spread our brand, we’ve given our country an ID,” said tourism minister Eduardo Ferreyros Kuppers. The country brand, a project led by the Peru’s tourism ministry and promotional agency PromPeru, was developed… Read More +

  Friday 11th March 2011 | 0:00

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• I use acronyms more, but don’t know what they stand for

  

  Tim Riches, the local CEO of consultancy FutureBrand takes time off from trend prediction and coolhunting, to tell I-S how he’s adjusted to life in Singapore over the last two years. By Hidayah Salamat published Mar 03, 2011 i-s Asia What continues to shock me the most is… Read More +

  Wednesday 09th March 2011 | 0:00

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• Your country needs you - time to sell brand britain

  

  12 January 2011 by Lou Cooper, Marketing Week The UK’s image has suffered as a result of student riots, losing the 2018 World Cup bid and alleged tax avoidance by brands. Lou Cooper looks at how events this year and next might improve our country’s brand… Read More +

  Wednesday 12th January 2011 | 0:00

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• PHL needs to move on from WOW branding

  

  Business Mirror Businessmirror.com.ph Dennis D Estopace - Reporter While the Tourism Department was pilloried for its tagline fiasco, a country branding expert said going back to the old “Wow! Philippines!” may not also be such a good idea. “I don’t think [it] is a great tagline. It falls into… Read More +

  Monday 13th December 2010 | 0:00

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• Make your brand stand out from the herd

  

  By: Staff Writer, Singapore www.marketing-interactive.com I remember about 10 years ago many people in "the industry" predicted branding, like several other aspects of business, would die at the hands of the internet. This idea, which started when the internet offered a new way of shopping, was that people… Read More +

  Tuesday 23rd November 2010 | 0:00

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• New Study: Canada bests USA in 'brand performance'

  

  By Jayne Clark, USA TODAY The USA has slipped three notches to No. 4 in an annual ranking of nations with the most favorable brand performance, says a new study. Climbing to the top spot (from No. 2 in 2009) is Canada, thanks in part to its… Read More +

  Friday 05th November 2010 | 0:00

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• Country Brand, an ally to export

  

  Gustavo Koniszczer, FutureBrand Southern Cone Managing Director, said the action helps to position a nation in the world. Today, despite the shifting of borders it is not the same to talk about a Swiss watch or of one made in Singapore or Spain. The best watch… Read More +

  Thursday 14th October 2010 | 0:00

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• The future of brands in Peru

  

  By ELIZABETH FLORES G & BERTHA RAMOS BARRETO - Gestión, Peru Why did FutureBrand decide to come to Peru? The best way of penetrating a market is through existing clients and we have been working with them. We reached a point at which it was already necessary… Read More +

  Thursday 02nd September 2010 | 0:00

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• A brand has value only if it has a strategy that…

  

  Branding implies to integrate communication, marketing and commercial areas within companies. by Sofia Corral, La Nación, Buenos Aires Behind the brand is a strategy. No detail is left to chance: from product presentation, advertising, to the local design and attention from sellers. Everything is designed. It is… Read More +

  Wednesday 01st September 2010 | 0:00

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• Eyeing up customers

  

  Retail Week, UK 30th July 2010 The first store for the 2012 Olympic Games was opened on Tuesday by London 2012 Sebastian Coe and Mayor of London Boris Johnson. Located next to the Eurostar ticket office in London's St Pancras International Station, it measures just 300 sq… Read More +

  Tuesday 03rd August 2010 | 0:00

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• Is BP's 'Beyond Petroleum' image beyond repair?

  

  By Madhayi Tumkur, Campaign Asia, 27 July 2010 Since the Deepwater Horizon rig's explosion in April, BP has done everything to convince members of the Congress, investors, stakeholders and the American public that it remains committed to operational safety, environment and to the people affected by… Read More +

  Tuesday 27th July 2010 | 0:00

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• Arabic branding grows as firms look for greater market share

  

  By Samia Badih, Staff Reporter, Gulf News Dubai: Arabic words are no longer an obstacle preventing a brand going global, said Jae Hwang, Executive Director of FutureBrand, a global branding consulting firm. The region's efforts to stay deeply connected with its culture have definitely had an impact… Read More +

  Monday 14th June 2010 | 0:00

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• Has Singapore Tourism Board got its new branding right?

  

  By Asiya Bakht, for http://www.media.asia Singapore Tourism’s Board’s (STB) new destination brand “Your Singapore” launched to a mixed response from the industry at a tourism event with much fanfare last month. Some of the key changes brought about by STB’s new lineup of agencies BBH, XM Asia… Read More +

  Monday 03rd May 2010 | 0:00

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• FBlog Launches – a new global platform for insights and ideas

  

  We are delighted to announce the launch of FBlog (http://fblog.futurebrand.com/). We have created this space to explore ideas, to provoke new thinking and to spark lively discussion. Our context is the world of branding and marketing. Our focus is on that which piques our curiosity,… Read More +

  Wednesday 10th March 2010 | 0:00

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• Turning off, on

  

  We are experiencing an ever-shrinking on-trade with consumers drinking more at home to pay less and save more. Traditionally the on-trade has been all about building brand image, while the off-trade has been treated just as a distribution channel. Are brand owners missing a big… Read More +

  Wednesday 03rd March 2010 | 0:00

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• Webber hires FutureBrand to refresh image

  

  Australian F1 driver Mark Webber has appointed FutureBrand Australia to refresh his personal brand on and off-the racetrack. The Red Bull Racing driver was introduced to FutureBrand’s Sydney team by sister agency Octagon, which represents Webber’s off-track marketing interests. FutureBrand has been tasked with creating a new… Read More +

  Wednesday 13th January 2010 | 0:00

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• FutureBrand prominently mentioned in Travel and Leisure feature on Saint Lucia

  

  In an extensive article in the December 2009 Travel and Leisure magazine on Saint Lucia, FutureBrand is positively mentioned in the context of its recent work rebranding Saint Lucia The feature discusses the recommended FutureBrand brand strategy, approach to country branding and how and why… Read More +

  Wednesday 06th January 2010 | 0:00

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• FutureBrand speaks at YouGov Private Seminar, "Branding to the Post Crisis…

  

  Ramel Kabbani, Senior Director at FutureBrand Dubai, was one of the invited panel experts at the prestigious YouGov "Branding to the Post Crisis Consumer" in Dubai on December 6, 2009. Speaking to a standing room audience, Ramel spoke on the role of country branding and… Read More +

  Friday 18th December 2009 | 0:00

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• FutureBrand anchors the ArabAd issue on Brand Arabicization

  

  In its September 2009 issue, ArabAd reprinted in full the FutureBrand article, “Arabicization” and made the topic, which addresses how the Arab language is becoming more prevalent in branding in the Middle East, its cover theme for the month. ArabAd is the only monthly, English-language… Read More +

  Thursday 22nd October 2009 | 0:00

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• Retire At Home Or Abroad?

  

  Forbes used many criteria to create our list of the Ten Best Retirement Havens, everything from the process of getting a visa to the ease of coming back to the U.S. to visit family. Along the way, we consulted experts, drew on other global rankings… Read More +

  Friday 16th October 2009 | 0:00

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• Chris Nurko rejoins FutureBrand Worldwide

  

  Chris Nurko will rejoin brand strategy and design consultancy FutureBrand Worldwide as Global Chairman. Nurko, who left FutureBrand in 2006, had been the UK Managing Director and Global Head of Innovation. In his new job, Nurko will be based in London and will report to Patrick… Read More +

  Friday 16th October 2009 | 0:00

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• Experts evaluated prospects for Ukraine’s economic development

  

  Mykola Kmit, Head of the Lviv Regional State Administration and organizer of the IX Lviv International Economic Forum, stated “the Forum’s work has confirmed that this type of event is worth evaluating as an opportunity to form a positive face to the current situation and… Read More +

  Friday 02nd October 2009 | 0:00

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• FutureBrand intern sees his design take Olympic gold

  

  A teenage graphic designer is going for gold after winning a competition to create an Olympics education logo. Reiss Evans, 18, a student at Canterbury College, beat more than 150 entrants in the national competition and will see his design used by schools and colleges across… Read More +

  Thursday 17th September 2009 | 0:00

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• Europa League logo plays well on TV

  

  The audiovisual design consultancy has sampled and remixed recent Uefa competition matches to create beats and tunes from football kicks, crowd cheers and referees’ whistles. Five approached Addictive TV directly, according to the group. "The channel has been getting slightly more adventurous with its promos over… Read More +

  Tuesday 15th September 2009 | 0:00

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• IPG perfect in corporate equality

  

  Interpublic Group was named one of the “Best Places to Work” by the Human Rights Campaign, based on our progressive policies and outreach to the gay, lesbian, bisexual and transgender community. We are the only global marketing services holding company to be included in the… Read More +

  Tuesday 15th September 2009 | 0:00

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• McDonald’s and Virgin have taken advantage of the financial crisis

  

  At the end of last year, Patrick Smith faced a big challenge: becoming the President and CEO of FutureBrand Worldwide, one of the world's leading branding and design consultancies, in the middle of the global economic crisis. The company has 25 subsidiaries around the world—including… Read More +

  Wednesday 10th June 2009 | 0:00

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• Patrick Smith analyzes the effects of the current economic crisis

  

  Visiting Chile for the opening of his firm's local office, the President and CEO of FutureBrand Worldwide analyzes the effects of the current economic crisis. The brands affected by the crisis “should lead the debate about the change." This week, with the bankruptcy of General Motors, people… Read More +

  Wednesday 03rd June 2009 | 0:00

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• Chilean pharmacies attempt to recover consumer trust

  

  Years ago, brands such as Nike and Gap faced scandals because it was learned that minors were working in their Asian factories. Something similar is happening nowadays with the main pharmacy chains in Chile. Their images have been damaged. Brand value is composed of different factors:… Read More +

  Friday 03rd April 2009 | 0:00

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• Opinion: Gabriel Badagnani talks technology

  

  October 2008 (opinion column by Garbriel Badagnani, director of FutureBrand Santiago de Chile). A couple of months ago the Experience Center of Movistar opened their doors. In the second floor of the center the “Dj table” called my attention: it was a wide screen where… Read More +

  Friday 06th March 2009 | 0:00

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• Diario Financiero

  

  With private labels pharmacies could optimize their business through crisis periods. Supermarkets are known by offering private labels to their clients yet pharmacies/ drugstores haven’t really explored this territory. Gabriel Badagnani, FutureBrand´s director, thinks that the pharmacy business has a good chance to grow during a… Read More +

  Monday 02nd March 2009 | 0:00

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• Chile makes top ten list of most beautiful countries

  

  Chile has been catalogued by the Country Brand Index study as one of the 10 countries with most beautiful and attractive natural environment. The Country Brand index is an annual study about Country’s Brands performed by FutureBrand. This ranking shows how often a country is named… Read More +

  Thursday 11th December 2008 | 0:00

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• FutureBrand's 2008 Country Brand Index featured in USA TODAY

  

  USA’s brand drops a spot, study says November 7, 2008 By Barbara De Lollis, USA TODAY The USA ranked No. 3 out of 10 countries with the best brand reputations, a notch lower than last year and behind Australia and Canada, in the fourth annual Country Brand Index… Read More +

  Tuesday 11th November 2008 | 0:00

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• FutureBrand helps promote local and indigenous designers across the globe

  

  Indigo is an international programme that provides a platform for Indigenous design by Icograda, the world body for professional communication design, in partnership with Australia’s National Design Centre. Indigo offers opportunities for local and Indigenous designers across the globe. As designers work within a global… Read More +

  Thursday 15th May 2008 | 0:00

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