WIZZ Air announces Brand Re-launch
19 May 2015, by FutureBrand
LONDON, MAY 2015
Pioneering Low Cost Carrier ‘WIZZ Air’ announces re-launch in collaboration with Global Brand Consultancy, FutureBrand.
Today, pioneering low cost carrier, WIZZ Air has announced its brand re-launch at an exclusive event in the company’s home city of Budapest. The re-launch - created in collaboration with FutureBrand, was part of an extensive year-long project, born from a 10 year relationship between the two companies – included brand strategy, a revitalized logo, a new brand identity system, new purpose and a re-designed plane livery exterior.
After 10 years of success and having played a key role in the revolution of the airline industry in Eastern Europe, WIZZ decided it was time to pivot. After achieving their ambitious goal of creating a Europe where ‘we can all fly’, an ambition set over 10 years ago, and with the desire to not rest on success, the WIZZ Air team realised that there was a need to push forward.
With an ever-evolving, and increasingly savvy customer-base as well as the challenge of operating in a more sophisticated marketplace, WIZZ sought to build from a position of strength and create a brand and business fit for the next 10 years.
The new plane, identity system, purpose and strategy reflect the evolution that WIZZ Air has experienced through a fresher, more vibrant and sophisticated brand. The brand continues to grow, opening new routes and expanding it’s fleet. WIZZ has introduced innovative new products and services that provide better experiences for its customers. Many of its new offers are not just about flight – WIZZ today is fast becoming a complete travel brand, not just an airline. Being no longer privately owned, gives WIZZ Air the opportunity to invest heavily in the long-term growth of the business and brand.
Speaking at the re-launch event, Johan Eidhagen, Head of Brand and Marketing, WIZZ Air said, “We have always believed, at our core, in the opportunities that affordable travel can bring. We believe in creating a better world of opportunity for all through travel – and we want to show that through the changes you can see in our fresher, more vibrant and more sophisticated brand. We are totally committed to being ultra-low cost, but we want to make clear that, today, and as we look to the future, we are so much more than that”.
Christopher Nurko, Global Chairman FutureBrand said, “The relationship between FutureBrand and WIZZ has been a close and important one. We were there at the very beginning and created the first identity and livery for the brand. Now, 10 years on, after a decade of success, we are proud to stand side-by-side with the WIZZ Air team at the launch of their revitalised company! Having played a key role in revolutionising the airline industry in Eastern Europe, WIZZ can now confidently look to the future and is primed to enter it successfully with a strong brand identity and strategy. We are excited for what the future holds for the company and look forward to embarking on the next 10 years with them”
FutureBrand is the creative future company: a global brand and innovation consultancy, part of the Interpublic Group (NYSE:IPG). Through traditional branding skills and foresight, we help companies create the future for their brands and businesses.
Around the world, we combine strategic thinking and creative inspiration to help our clients create, build and manage brands. Whether branding a company, a product, a service or a country we believe that great results can only be achieved through a combination of inspiration and collaboration.
We work in over 20 markets around the world with clients including American Airlines, London 2012, Xstrata, Nestlé, Bentley and Nespresso.
About Wizz Air
Wizz Air is the largest low-cost airline in Central and Eastern Europe, operates a fleet of 59 Airbus A320 aircraft and offers over 380 routes from 21 bases, connecting 112 destinations across 38 countries. At Wizz Air, a team of approximately 2,200 aviation professionals delivers superior service and very low ticket prices making Wizz Air the preferred choice of 16.5 million passengers in the financial year ended 31 March 2015. Wizz Air is listed on the London Stock Exchange under the ticker: WIZZ
19 May, 2015