FutureBrand is delighted to have won three separate awards in December 2012. FutureBrand’s London office was named Marketing’s Agency of the Year in the Branding category, whilst our Singapore office was awarded bronze at Campaign Asia-Pacific’s Agency of the Year awards. In addition, the London team...

FutureBrand client and Future Positive partner CECP has unvelived a new Brand Identity and Engagement Model at it's 8th Annual Board of Boards CEO conference on International Coporate Philanthropy Day.    Read all about it here....

American Airlines launches 'The Next Generation Airport'.   Read more here. ...

American Airlines has adopted a new minimal logo, dropping the overt eagle for a more seamless design. The last time the company redesigned it’s logo was in 1967. The refresh was done by FutureBrand, who strived to create a modern look for the iconic brand. To reflect the progress it had made in the ongoing moder...

American Airlines has just rebranded for the first time in over 40 years. The AA logo of yore is gone, replaced by the Flight Symbol, a red and blue eagle crossed with a wing. And every plane will be tagged with a high-velocity abstraction of the American flag on its tail. There’s logic behind the decision: AA re...

American Airlines parent AMR Corp. unveiled a new brand and paint job on Thursday, a sign that the company is preparing to soar again after nearly completing its bankruptcy-court reorganization. Tom Horton, AMR’s chief executive officer, said in an interview that the new look has been in the works for two years,...

American Airlines unveiled the first change in its aircraft livery in more than 40 years as it nears a decision on merging with US Airways Group Inc. (LCC) or leaving bankruptcy on its own. AMR Corp. (AAMRQ)’s American has kept creditors informed of its progress on the alterations, and wanted to debut the new des...

Keep up to date with the latest news reports and coverage on this year’s FutureBrand Country Brand Index here! Thursday 25th October, 2012: Ad News Australia: http://www.adnews.com.au/adnews/australia-behind-new-zealand-in-brand-ranking   MySinchew.com: http://www.mysinchew.com/node/79118   Ca...

FutureBrand report highlights macro-shifts in global brand perceptions New York, NY, October 24, 2012 —Today, FutureBrand reveals its 8th annual ranking of the world’s leading country brands—moving Switzerland to the #1 seat in the consultancy’s 2012-13 Country Brand Index (CBI), a preeminent gl...

FutureBrand North America’s James Cockerille features in Adweek...

Watch the video of the unveiling of the new FutureBrand-designed Air Malta aircraft livery here!...

August 27th, 2012//Washington, D.C.// The George Washington University recently unveiled the product of a yearlong collaboration with leading global brand consultancy, FutureBrand: a new visual identity and a fresh take on the vision of its namesake. Resting at the heart of the nation’s capital, the university wa...

New York City, August, 2012 – After years of shaping the global wine category, family-owned Casella Wines has collaborated with FutureBrand North America to develop Arvo—an inventive beer brand representing the [yellow tail] winemaker’s first offering outside its category. Tapping into much of the same...

FutureBrand has worked to create a new brand visual identity and livery for application across all touch points of the airline – including aircraft exteriors, interiors, products, services and passenger touch points. This creative work included the new logo, typeface, colour palette, imagery and applications of the...