The FutureBrand Future50 is a predictive ranking of the top 50 global future brands. It is derived from trading activity in The FutureBrand Index – an online virtual stock market of global brands. The market is public and real-time and has traders on 5 continents investing in 400 brands across 19 categories. The FBF50 – like the FTSE 100 – is a ranking of the top 50 brands in the Index by share price.
The FutureBrand Future50 offers an alternative view to traditional brand studies. One driven by momentum and latent potential. From Apple to Zopa, global traders buy and sell shares hoping for a strong future return. By definition, this produces a bias towards brands they feel have hidden potential or are growing fast. Their investment choices create an absolute price, a rate of growth and a benchmark to track changes over time for each brand. Both across and within categories. This offers us a prediction of the brands they think will grow in the future, not just those that are dominant now.