Consumer Branding

Consumer Branding

We marry deep market insight with cutting edge creativity to help clients shape the future of their category, through single brands or entire portfolios.

What is the role for Consumer Branding at FutureBrand?

Consumer branding has evolved beyond identity, packaging and advertising of products.

Regardless of category, consumers now expect their brands to be connected experiences, responding to their individual needs and context. More than ever before, brands can have direct relationships with their customers. This means treating the brand as an ecosystem, optimizing customer journeys and differentiating through experience. It also creates new opportunities to build deep insight through real-time data and analytics, which in turn can inform strategies for future demand, loyalty and innovation. 


FutureBrand works with some of the largest consumer organizations in the world to drive growth through brand strategy and experience. From creating new categories to optimizing market share, we can help you to address consumer brand challenges across and within portfolios.

Our disciplines

Corporate & Service Branding
Consumer Branding
Brand Research & Measurement
Digital Brand Experience
Retail & Hospitality Experience
Brand Innovation
Country Branding
Luxury Branding
Branded Environments
Employee Engagement