What We Do
Naming & Messaging
At FutureBrand, we put a lot of focus on developing powerful brand names and compelling messaging. As brands live in more places and get touched by more people, a name is one of the few things that remains constant. A single sound bite can make a world of difference. Messaging is also a key consideration. We demonstrate how a single brand idea can extend to multiple audiences effectively and with purpose.
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THOUGHTS ON THE FUTURE
OF NAMING & MESSAGING
"It's interesting how technology has impacted naming. More people are looking for short names that can be more easily used across multiple channels. Names that are simple to say, text and read. At the same time, the growing globalization of brands means that many names also want to appear as international symbols."
Rina Plapler,
Senior Executive Director
