FutureBrand cares
FutureBrand has long been involved in working with nonprofits, charitable organizations and community groups to ensure that we are able to contribute our skills to make a difference. Along with our parent group, IPG, we make social responsibility a key part of our culture.
Malaria No More
Malaria is one of the world’s most deadly diseases affecting over 3.3 billion people every year. That is half of the world’s population. Of the deaths from Malaria, 91% occur in Africa and 85% of those deaths are of children under the age of 5 years old. Malaria kills a child every 30 seconds and this is something completely preventable.
For the next year, FutureBrand is partnering with Malaria No More globally to help raise awareness, raise funds and fight to eradicate deaths from Malaria in Africa. By the end of 2010, every man, woman and child at risk of Malaria in Africa will have access to mosquito bed netting. By 2015, death from Malaria will be eliminated via increased awareness, education, proactive treatment and remedy thanks to the effort of Malaria charities.
FutureBrand is thrilled to be an official partner with Malaria No More Worldwide to help eradicate death from Malaria by 2015. If you would like to make a difference and donate, click here. Or, if you have an idea about how you or your company can get involved and help, please contact us.
Visit www.malarianomore.org for more information
United Way
Advancing the common good, United Way exists in 45 countries, furthering better opportunities for all by focusing on education, income and health. The United Way movement mobilizes millions around the world to action, giving, advocating and volunteering, all to improve the conditions of their communities. To support this important organization, FutureBrand helped create a cohesive brand image with a compelling identity and refined design system. FutureBrand designed a series of implementation materials to ensure that the United Way brand was recognized and distinct among its diverse array of audiences and geographies.
CECP
The Committee Encouraging Corporate Philanthropy (CECP) is the only international forum of business CEOs and chairpersons focused exclusively on leading the business community to raise the level and quality of corporate philanthropy. FutureBrand created a brandmark and visual identity system for all of their event materials and publications. CECP is currently celebrating its tenth year, and FutureBrand continues to assist with their branding needs.
CARE International
CARE International is one of the largest private relief and development organizations in the world. After being identified as a paternalistic group that offered short-term emergency relief to passive recipients, CARE wanted to reevaluate its brand message and identify a new generation of donors. FutureBrand created the new visual brandmark that focused more on partnership by using organic gestural qualities, and colors that evoke earth, sun and humanity. Click here to download the case study pdf.
International Rescue Committee
The International Rescue Committee (IRC) helps people fleeing racial, religious and ethnic persecution, as well as those uprooted by war and violence. At the outbreak of an ermergency, the IRC provides sanctuary, lifesaving assistance, economic assistance and resettlement opportunities for refugees. FutureBrand partnered with the IRC to communicate its mission in the nations that have been struck by war or natural disaster and to help elevate awareness of the urgent need for donors among the more fortunate in the world. We created the international symbol for rescue and a color palette that expressed the IRC’s urgency and impact, from Darfur to Kansas. Click here to download the case study pdf.
Doe Fund
Inspired by the notion that helping the homeless demands more than handouts, The Doe Fund is based on the premise that work works. Its primary goal is to provide job skills, social support services and paid employment to disadvantaged men and women. FutureBrand helped develop a more refined and consistent brand image to aid in fundraising initiatives and created a visual identity system to enable the organization to refine and deliver appropriate messaging to targeted audiences.
Harlem Children's Zone
A nonprofit, community-based organization whose mission is to enhance the quality of life for children and families in central Harlem, Harlem Children’s Zone needed a distinctive and unifying brand to signal its relevance and promote awareness. Focusing on the organization’s growth to 15 programs and beyond, FutureBrand created a community mark for Harlem Children’s Zone based on the concept of “shining example.”
Curumim Project
Brazil’s Curumim Project is dedicated to educating indigent children and adolescents through professional and academic workshops that stimulate both learning and social integration. FutureBrand developed the new brand, including a logo that represents a child within an expanding flower. The brand’s many colors stand for the diversity of people and families within the project.