Our purpose is to create a more positive future.
The future is created one decision at a time, and brands inform the most important decisions we make.
From what we eat to how we invest our money and the direction of our major corporations. But people tend to make decisions irrationally and with their feelings – driven by what we want now, rather than what we need tomorrow.
A future brand understands this. And is designed to avoid the compromise between what we think and how we feel, or the short and long term.
Which means it can be tasty and healthy, ethical and profitable, luxurious and environmentally friendly.
In fact, the brands that help people manage this tension always succeed, and often shape the future of their market.
We believe that the more future brands there are in the world, and the more people that choose them every day, the better the future will be.
Our mission is to be the world’s leading creative consultancy for future brand expertise. This is what helps us to focus our efforts and be the best partner possible for our clients in the service of creating a more positive future.
Our values are creative, adaptable, positive, entrepreneurial and pioneering. These guide our behaviours as people. You can expect them from us, because we ask them of ourselves.
‘A future brand understands this.
It is designed to avoid the compromise between what we think and how we feel, or the short and long term.’