Tom Adams

Tom has worked with some of the world’s leading brands and businesses to drive growth through brand thinking in a connected world.

Tom is a brand strategist with international experience. An original co-founder and Managing Director of Top 100 digital agency Mook, Tom worked with some of the world’s leading brands and businesses to drive growth through brand thinking in a connected world.

Responsible for the successful sale and merger of Mook into Nitro Group in 2006, Tom went on to become Global Head of Digital Strategy on the board of the leading independent micro-network, working on international client assignments, including pioneering the use of digital collaboration and co-creation for brand strategy, culture change and engagement.

Following the acquisition of Nitro Group by Sapient in 2009, he then worked as Vice President of Strategy for the newly merged business in Europe.

Tom is now on the global leadership team of FutureBrand Worldwide with responsibility for strategy, corporate development and the firm’s global methodologies. He has a Masters degree in organizational consulting, is married with two children and lives in London.

Our team

Patrick Smith
Patrick Smith
Global CEO
FutureBrand
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Christopher Nurko
Christopher Nurko
Global Chairman
FutureBrand
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Shane Greeves
Shane Greeves
Global Creative Director
FutureBrand
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Nick Sykes
Nick Sykes
CEO FutureBrand London, President EMEA
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Jim Lowell
Jim Lowell
President, FutureBrand America
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Sven Seger
Sven Seger
Chief Creative Officer, FutureBrand Americas
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Susie Hunt
Susie Hunt
Chairman of FutureBrand Asia Pacific
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Vanessa Valian
Vanessa Valian
Global Human Resources Director, FutureBrand
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Elisa Jagerson
Elisa Jagerson
CEO, Speck Design
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George Gottl
George Gottl
CEO & Co-Founder, UXUS
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Oliver Michell
Oliver Michell
Chief Creative Officer & Co-founder, UXUS
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Rachael Scott
Rachael Scott
Partner & Director of Creative Strategy, Hugo & Cat
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Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
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