Over the course of more than 20 years of creating brand identities, Sven has developed extensive insight into the strong effect that brands have on the lives of individuals. He has been able to apply these insights in helping diverse brands reshape themselves for lasting, positive impact.
Sven has had the opportunity to work with a number of major brands seeking to transform or refine themselves, including American Airlines, UPS, Cadillac, Disney, Four Seasons and many others.
Prior to rejoining FutureBrand, Sven served as Worldwide Executive Creative Director at Siegel+Gale.
Sven graduated with honors in graphic design from the International School of Graphik-Design Alsterdamm, located in Hamburg. His work is featured in several books and publications, and he has lectured or been the keynote speaker at conferences, AIGA meetings and universities throughout his career.