Susie is the Chairman of FutureBrand Asia Pacific. She has spent the majority of her career developing brands in Asia Pacific – living in the region for over 15 years.
Susie graduated from Cambridge University with a Masters degree in History and then joined WPP, first at J.Walter Thompson (London, New York and Sydney), Ogilvy & Mather Asia Pacific and then The Brand Union where she was Regional Director for Asia Pacific based in Hong Kong. For the last 10 years Susie has run HuntHaggarty, a retail brand experience consultancy operating in India, Singapore and Greater China.
Susie built her capabilities in global client management then moved into strategic planning with a specialist focus on retail brand experience. Her client experience includes Google, De Beers, Diageo, Revlon, Kellogg’s, Glaxo Smith Kline, The Wall Street Journal, adidas, Dell, Coca Cola, Unilever, Motorola, Harrods, Benefit Cosmetics and Cathay Pacific Airways.
Susie’s champion’s FutureBrand’s key client relationships in the region including CITIC PE, Lend Lease and Unilever.
Susie's other interests include research and writing about the emergent consumer in Asia. Susie is currently researching the publication Singapore’s Creative Voice.