Patrick Smith

Patrick personifies two of FutureBrand’s key values of ‘Adaptable’ and ‘Entrepreneurial’.

As Global CEO, Patrick has full operational responsibility for FutureBrand Worldwide, and sits on the Executive Board and Committees for both McCann Worldgroup and CMG.

Patrick personifies two of FutureBrand’s key values of ‘Adaptable’ and ‘Entrepreneurial’. He loves to keep things simple and focuses on delivering results rather than simply talking about them. He has an eclectic background encompassing expertise in both Advertising and Branding, has run large corporate service accounts such as Vodafone - when he was at WPP - and is approaching 20 years since he first made Managing Director of Enterprise IG.

Since Patrick took the helm as Global CEO in 2009 FutureBrand has more than doubled in size, he has built a unique combination and breadth of skills and has defined a reputation as the undisputed leader within the Branding industry.

Patrick’s current focus is defining the growth strategy for FutureBrand, identifying and converting key acquisition opportunities worldwide, delivering business performance to IPG as well as maintaining key account responsibilities.

When not solving complex branding challenges, he enjoys watching and playing sports and spending time with his wife and three children as well as fuelling his passion for literature, film and medieval history.

Our team

Christopher Nurko
Christopher Nurko
Global Chairman
FutureBrand
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Tom Adams
Tom Adams
Global Head of Strategy
FutureBrand
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Shane Greeves
Shane Greeves
Global Creative Director
FutureBrand
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Nick Sykes
Nick Sykes
CEO FutureBrand London, President EMEA
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Jim Lowell
Jim Lowell
President, FutureBrand America
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Sven Seger
Sven Seger
Chief Creative Officer, FutureBrand Americas
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Susie Hunt
Susie Hunt
Chairman of FutureBrand Asia Pacific
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Vanessa Valian
Vanessa Valian
Global Human Resources Director, FutureBrand
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Elisa Jagerson
Elisa Jagerson
CEO, Speck Design
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George Gottl
George Gottl
CEO & Co-Founder, UXUS
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Oliver Michell
Oliver Michell
Chief Creative Officer & Co-founder, UXUS
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Rachael Scott
Rachael Scott
Partner & Director of Creative Strategy, Hugo & Cat
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Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
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