As Global CEO, Patrick has full operational responsibility for FutureBrand Worldwide, and sits on the Executive Board and Committees for both McCann Worldgroup and CMG.
Patrick personifies two of FutureBrand’s key values of ‘Adaptable’ and ‘Entrepreneurial’. He loves to keep things simple and focuses on delivering results rather than simply talking about them. He has an eclectic background encompassing expertise in both Advertising and Branding, has run large corporate service accounts such as Vodafone - when he was at WPP - and is approaching 20 years since he first made Managing Director of Enterprise IG.
Since Patrick took the helm as Global CEO in 2009 FutureBrand has more than doubled in size, he has built a unique combination and breadth of skills and has defined a reputation as the undisputed leader within the Branding industry.
Patrick’s current focus is defining the growth strategy for FutureBrand, identifying and converting key acquisition opportunities worldwide, delivering business performance to IPG as well as maintaining key account responsibilities.
When not solving complex branding challenges, he enjoys watching and playing sports and spending time with his wife and three children as well as fuelling his passion for literature, film and medieval history.